Archive - The Business of Food

2026: When regulatory ambiguity becomes startup risk

GRAS reform, FSMA 204, the new Dietary Guidelines... what this all means for you

Jan 21 • Jennifer Barney

How to be a founder led brand without a big budget or agency

Why influencers don't work and what normies can do for you

Jan 14 • Jennifer Barney

The 2026 Playbook: What’s Actually Changing in Food & CPG

Every January, the industry gets flooded with predictions.

Jan 7 • Jennifer Barney

December 2025

Happy New Year’s Eve everyone.

Dec 31, 2025 • Jennifer Barney

Price sloping and Amazon suppression: welcome to modern retail

The pricing mechanics behind grocery shelves and winning the Buy Box — and a little bit about me!

Dec 24, 2025 • Jennifer Barney

If you're turning 30 you're probably doing social wrong

Forget what worked before — here's what the data actually says about creators, commerce, and growth for food & beverage brands.

Dec 17, 2025 • Jennifer Barney

Launching on Amazon and guessing sales numbers?

Get my Amazon Competitive Estimator ⤵️

Dec 10, 2025 • Jennifer Barney

How to win the 2026 category review

Get my pricing calculator ⤵️ and bring your winning promo performance and plan

Dec 3, 2025 • Jennifer Barney

November 2025

Why your products aren't selling. Consumers are already telling you everything—in their own words—for free

I have an easy exercise for you this week while you digest your Thanksgiving meal

Nov 26, 2025 • Jennifer Barney

Modern colostrum is gut health without cows - yes, I'm talking breast milk again

Wellness is taking cues not from sports nutrition or plant protein, but from breast milk biology

Nov 19, 2025 • Jennifer Barney

Commercially available human breast milk just got a head start taking on traditional infant formula

ByHeart is one of a wave of brands that stepped in after shortages in infant formula

Nov 12, 2025 • Jennifer Barney

First time founder tips on fundraising and focus from Projo* Power Coffee

and the paradox of Ultra-Processed Foods

Nov 5, 2025 • Jennifer Barney

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