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Why Pepsi's launching prebiotic soda after paying ~$2b for Poppi
Plus, tax rules for startups and early stage investors just got better
Jul 23
•
Jennifer Barney
4
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The Business of Food
Why Pepsi's launching prebiotic soda after paying ~$2b for Poppi
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Farmers' experiences with regenerative agriculture and the industry promoting it as a market opportunity
Every once in a while I hear from people trying to solving the regenerative ag problem as if it’s a market access problem.
Jul 16
•
Jennifer Barney
11
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Farmers' experiences with regenerative agriculture and the industry promoting it as a market opportunity
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Early stage capital is hard to find, so how do you fund a startup?
Before we get into it: some of you took issue with my calling out omega-6 as bad last week.
Jul 9
•
Jennifer Barney
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Early stage capital is hard to find, so how do you fund a startup?
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SBA won't refinance your Shopify MCAs, What even is a seed oil, Regenerative bread in SF, and more
Before Barney Butter I worked in small business lending.
Jul 2
•
Jennifer Barney
3
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SBA won't refinance your Shopify MCAs, What even is a seed oil, Regenerative bread in SF, and more
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5
June 2025
Ozempathy will change product, price and packs
Also, the solution to Chobani's reformulation troubles, more MAHA takes, and more on farmworker legal status
Jun 25
•
Jennifer Barney
2
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Ozempathy will change product, price and packs
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2
What really happens when hiring farm workers and why so many undocumented
I’m back!
Jun 18
•
Jennifer Barney
2
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The Business of Food
What really happens when hiring farm workers and why so many undocumented
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May 2025
Retail-first strategy for emerging brands
Plus, USDA grants are back for farmers
May 28
•
Jennifer Barney
3
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Retail-first strategy for emerging brands
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How investors are looking at early stage food and beverage deals in 2025
Today:
May 21
•
Jennifer Barney
2
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How investors are looking at early stage food and beverage deals in 2025
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The next Surgeon General wants to make Food Marketing obsolete
Why your startup might be hard to fund. Plus, how to show up on Reddit as a brand, USDA grants are back for Ag producers, and Shopify is hosting a…
May 14
•
Jennifer Barney
2
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The next Surgeon General wants to make Food Marketing obsolete
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1
Your first hire and how to compensate them
plus, almond prices are up, natural colors and other FDA news, more on creator brands, and lawsuit over "100% agave" tequila; California agave farming…
May 7
•
Jennifer Barney
3
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Your first hire and how to compensate them
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3
April 2025
Pure oil. Is yours? The Kosterina story.
🫒 The clean label revolution not built on vibes. How you can secure a pure, clean, oil ingredient.
Apr 30
•
Jennifer Barney
1
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Pure oil. Is yours? The Kosterina story.
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3
Micro communities vs influencer programs
also, the FDA suspends milk lab testing, and there is not enough avocado oil for all of you
Apr 23
•
Jennifer Barney
4
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Micro communities vs influencer programs
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2
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