The Business of Food

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2-min read Whether you are raising capital or looking for an acquirer, being ready for due diligence will help you close a deal faster. The more back…
Jennifer Barney
Don't let the search for a buyer kill you
Jennifer Barney
2-min read Lately, I’ve had a rash of founders come to me for help selling their brands. If you need to sell, here’s some practical advice. The reasons…
Jennifer Barney
2-min read Before we get into it. Wherever you live in the US you’ve likely been experiencing some severe weather. Here in the California Central Valley…
Jennifer Barney

February 2023

4-min read If you’ve been reading this newsletter for a while, you know that I don’t talk much on alt meat. I write weekly about food and don’t often…
Jennifer Barney
3-min read I often get asked if joining an incubator or accelerator is worth it. My answer is, it depends. Frustrating, I know. Many brands worry about…
Jennifer Barney
2-min read If you just got your products into Sprouts, or expecting to soon, first, Congratulations! If this is your first time selling through…
Jennifer Barney
Mine the category - 3-min read - As the saying goes, you can’t really know where you’re going until you know where you’ve been. If you’re making a…
Jennifer Barney

January 2023

2-min read Hey! Before we get into it be sure to check out today’s episode of The Future of Agriculture podcast where I interview a Kingsburg CA farmer…
Jennifer Barney
2-min read Today, I want to talk about the importance of communicating protein quality to consumers coming back to real dairy. If your products contain…
Jennifer Barney
Early funded startups 2-years hence
Jennifer Barney
3-min read I tried to get ChatGPT to write this week’s post but it didn’t work. I’ll keep trying. If suddenly my writing gets amazing you’ll know it’s…
Jennifer Barney
© 2023 Jennifer Barney
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