The Business of Food

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When everyone wants to know where their food comes from, and you tell them
QA & Reputation Management in the era of transparency
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Jennifer Barney
Organic cows bad, antibiotics good (but also bad), and animal welfare activists in a twist
1-min read With success comes haters. Alexandre Family Farms was profiled in The Atlantic this week and it wasn’t pretty. The piece follows…
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Jennifer Barney
Your company on Ozempic
2-min read This will be a year in retail where brands will have to trim down to deal down. Pushing through price increases and pulling back on promos…
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Jennifer Barney
Whole Foods LEAP program: questions answered
2-min read Here’s what you need to know if you are thinking about applying for Whole Food’s LEAP program. Why would you want to get into this program…
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Jennifer Barney

March 2024

Regenerative is everywhere and nowhere
How close are we to funding regenerative in CA? And where is the actual food? In the news: our legislators are bananas.
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Jennifer Barney
4
Bovine colostrum as functional food ingredient?
1-min read Colostrum has been trending for a while. If you don’t know what I’m talking about, you clearly are not a woman on Instagram. When I learned…
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Jennifer Barney
Growers, packers, processors & manufacturers
Get ready for FSMA 204 Rule
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Jennifer Barney
Sprouts merchandising charge back
And why merchandising support is not merchandising
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Jennifer Barney
2

February 2024

This is important
1-min read This newsletter has come to your inbox reliably, every Wednesday, for 172 weeks – FOR FREE. Some of you have been with me that entire time…
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Jennifer Barney
When your package design is soooo special
3-min read I’m talking package design again because many of you can’t seem to get past the design process to focus on other parts of your business. I’m…
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Jennifer Barney
This week: mayo did not have an ad, Snoop sues, listeria is back, and AI is wanting
2-min read What does it take to uphold food safety? Another food borne illness outbreak. This time, rumor is Rizo Lopez will close down after a…
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Jennifer Barney
Should sustainability be the main call out on your packaging?
2-min read Before we get into it — last week I posted about Dunkin’s lawsuit over charging more for alt dairy. A reader shared that Starbucks has a…
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Jennifer Barney
© 2024 Jennifer Barney
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