Jennifer is a CPG advisor and expert having founded, scaled, and exited the almond butter brand Barney Butter. She resides in California's Central Valley where the farmers are. Jennifer writes true stories, insights and news for food startups and ag leaders who want to make better decisions in the business of food. (Jennifer served as CEO of Barney Butter from 2006 - 2010 and sold the company in 2011).

Why subscribe?

Subscribe to get full access to the newsletter and website. Never miss an update.

Stay up-to-date

You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.

Join the crew

Be part of a community of people who share your interests.

To find out more about the company that provides the tech for this newsletter, visit Substack.com.