Jennifer is a CPG advisor and expert having founded, scaled, and exited the almond butter brand Barney Butter. She resides in California's Central Valley where the farmers are. Jennifer writes true stories, insights and news for food startups and ag leaders who want to make better decisions in the business of food. (Jennifer served as CEO of Barney Butter from 2006 - 2010 and sold the company in 2011).

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Making better decisions in food + ag


Founder, advisor and consultant to startup CPG and ag producers.