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Surviving KeHE
3-min read If you’ve onboarded with one of the national distributors like KeHE, here’s the reality: distributor business can be crushing. Here’s how to…
May 31
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Jennifer Barney
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Surviving KeHE
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Asset Light
2-min read I often get asked by brands why I decided to self-manufacture. The answer is simple: my partners, who controlled the input, were…
May 24
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Jennifer Barney
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Asset Light
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Pop Up Grocer is curation as a service
2-min read I recently sat down with Emily Schildt, CEO and founder of Pop Up Grocer. PUG is a curated retail store concept that gets your brand exposure…
May 17
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Jennifer Barney
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Pop Up Grocer is curation as a service
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Geopolitics = dancing avocado
Supply factors that go beyond your ingredient's tiered pricing
May 10
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Jennifer Barney
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Geopolitics = dancing avocado
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Proving Omnichannel
2-min read Investors are asking that brands be omnichannel before they’ll invest. For most of you that are D2C, that means entering retail. How to enter…
May 3
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Jennifer Barney
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Proving Omnichannel
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April 2023
Funding the Growth Phase
Struggling to close on funding?
Apr 26
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Jennifer Barney
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Funding the Growth Phase
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What's your market potential?
2-min read In an increasingly competitive funding environment, how to be taken seriously by investors starts with accurately and honestly predicting…
Apr 19
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Jennifer Barney
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What's your market potential?
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Closing Investors
2-min read Whether you’re an emerging brand or a small producer of a specialty product, you know it takes capital to grow your business. I hear from ag…
Apr 12
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Jennifer Barney
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Closing Investors
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Just because you can doesn’t mean you should
2-min read Before I get into it, here in California’s Central Valley we are trying to dry out but crops are still underwater. There’s no place for the…
Apr 5
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Jennifer Barney
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Just because you can doesn’t mean you should
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March 2023
Hi! Some of you are new
2-min read This newsletter has grown and I’m blown away. Many of you are new, so I thought I’d introduce myself and explain what The Business of Food is…
Mar 29
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Jennifer Barney
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Hi! Some of you are new
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Get ready for due diligence
2-min read Whether you are raising capital or looking for an acquirer, being ready for due diligence will help you close a deal faster. The more back…
Mar 22
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Jennifer Barney
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Get ready for due diligence
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Selling your biz Part 2
Don't let the search for a buyer kill you
Mar 15
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Jennifer Barney
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Selling your biz Part 2
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