The Business of Food

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Surviving KeHE
3-min read If you’ve onboarded with one of the national distributors like KeHE, here’s the reality: distributor business can be crushing. Here’s how to…
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Jennifer Barney
1
Asset Light
2-min read I often get asked by brands why I decided to self-manufacture. The answer is simple: my partners, who controlled the input, were…
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Jennifer Barney
Pop Up Grocer is curation as a service
2-min read I recently sat down with Emily Schildt, CEO and founder of Pop Up Grocer. PUG is a curated retail store concept that gets your brand exposure…
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Jennifer Barney
1
Geopolitics = dancing avocado
Supply factors that go beyond your ingredient's tiered pricing
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Jennifer Barney
Proving Omnichannel
2-min read Investors are asking that brands be omnichannel before they’ll invest. For most of you that are D2C, that means entering retail. How to enter…
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Jennifer Barney
April 2023
Funding the Growth Phase
Struggling to close on funding?
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Jennifer Barney
What's your market potential?
2-min read In an increasingly competitive funding environment, how to be taken seriously by investors starts with accurately and honestly predicting…
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Jennifer Barney
Closing Investors
2-min read Whether you’re an emerging brand or a small producer of a specialty product, you know it takes capital to grow your business. I hear from ag…
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Jennifer Barney
Just because you can doesn’t mean you should
2-min read Before I get into it, here in California’s Central Valley we are trying to dry out but crops are still underwater. There’s no place for the…
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Jennifer Barney
March 2023
Hi! Some of you are new
2-min read This newsletter has grown and I’m blown away. Many of you are new, so I thought I’d introduce myself and explain what The Business of Food is…
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Jennifer Barney
Get ready for due diligence
2-min read Whether you are raising capital or looking for an acquirer, being ready for due diligence will help you close a deal faster. The more back…
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Jennifer Barney
Selling your biz Part 2
Don't let the search for a buyer kill you
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Jennifer Barney
© 2023 Jennifer Barney
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