The Business of Food

Welcome to Wholesome! A weekly Substack dedicated to CPG design & strategy.

Frameworks to help you make sense of agriculture, at just the right depth

Exploring the intersection of CPG, DTC, and consumer behavior

A new media company built on the ideals that were once the bedrock of American journalism.

a product oracle, we see for you.

The newsletter for innovators in livestock, meat & dairy.

Essential news and analysis for agribusiness leaders