Should sustainability be the main call out on your packaging?
jenniferbarney.substack.com
2-min read Before we get into it — last week I posted about Dunkin’s lawsuit over charging more for alt dairy. A reader shared that Starbucks has a similar thing going on with this shareholder proposal: Now back to today’s topic: One of the challenges with launching a packaged food brand today is that nearly every category is so crowded that it’s hard to stand out. Lately many founders can’t seem to get past the design process to work on other parts of their business, so this week and next week I’m focusing on packaging.
Should sustainability be the main call out on your packaging?
Should sustainability be the main call out on…
Should sustainability be the main call out on your packaging?
2-min read Before we get into it — last week I posted about Dunkin’s lawsuit over charging more for alt dairy. A reader shared that Starbucks has a similar thing going on with this shareholder proposal: Now back to today’s topic: One of the challenges with launching a packaged food brand today is that nearly every category is so crowded that it’s hard to stand out. Lately many founders can’t seem to get past the design process to work on other parts of their business, so this week and next week I’m focusing on packaging.