Ultra-processed is the new Climate Change
selling on Amazon is hard, why coffee research in CA?, and my DEXA scan results
2-min read
I wasn't going to write today as it’s a short week but then I thought of some of you stuck at the airport on flight delays with nothing good to read.
So here you have it.
Selling on Amazon
Wired is telling people in order to be safe and avoid scams, only buy Sold By Amazon products.
To be Sold by Amazon you have to be a first party seller, where Amazon is your customer. For the vast majority of you CPG brands you are using Amazon as a marketplace where you are a third party seller, whether you Fulfill by Amazon (FBA) or not, the end consumer is buying from you.
The Wired article points out that it’s hard for consumers to tell what listings to trust because you don’t really know who you are buying from.
As a brand selling on Amazon you already know it’s imperative to win the Buy Box or else someone else will swoop in. If this hasn’t happened to you yet it’s an important reminder that Amazon’s success stems from allowing multiple sellers. The model is one product and multiple sellers – incentivizing commerce through as may people selling as much as possible – which is why others can contribute to your product pages. You have no way to stop this, only to manage it. Please reach out if you need help with the operational side of selling on Amazon and I will refer you to the best help.
UC Davis opened a Coffee Center to advance coffee science
Can someone please explain this to me. UC Davis is a top ag research university in California and we don’t grow coffee beans here. What am I missing? Peet’s Coffee made a founding gift, and altogether $6M have been raised to address the needs of the coffee industry. ?
Dairy Innovation & Funding
A Big List of Dairy Product Launches and Innovations for the First Half of 2024 came out, and the most surprising product that made the list was macadamia nut milk Milkadamia, which is not a dairy product at all.
Do you want to share your product? Send information to the editorial office at ads@dairynews.today.
Congrats to the winners of >$5M in grants from The Pacific Coast Coalition – Dairy Business Innovation Initiative (PCC-DBII)
Ultra-processed food is the new Climate Change
Our attention is shifting in America to wellness and all the bad things processed foods do to our bodies, and it’s taking mindshare away from the climate crisis. This is natural, according to a Brookings Institute economist, as described in the Wall Street Journal.
Ultra-processed foods are now in the hot seat, and we have executives from companies like Sweetgreen, CrossFit, Bloom Nutrition, Thrive Market, AG1 and more launching a new coalition led by Calley Means, co-founder of the company TrueMed, that will lobby for health care policy changes.
“We are advocating aggressively about how the American people are being decimated because they’re being slotted into a one-size-fits-all health care system that’s poisoning them and then drugging them, instead of asking how they can actually reverse their metabolic dysfunction that’s causing their chronic disease.” ~Calley Means, Politico
As soon as I read these words I immediately bought the book he co-wrote with his sister Casey Means, top Stanford medical grad who dropped out of 3rd year residency at Stanford to start Levels, a metabolic health company.
In the chapter called Your Body Has the Answers — specifically page 86 — it says you can get a DEXA scan, which I then did (which was very cool) and here I am —
I learned that I need to put on more muscle, which led me to buy these torturous PowerBlocks that arrived today, and now my biceps are straining to hold my hands to the keyboard.
Happy 4th of July and God Bless America!
All my best,
Jennifer
Happy Independence Week, Jennifer!
I love this article. I need to incorporate more weightlifting into my workouts. It's not too late to start new fitness goals!
In California, we do have a few coffee growers on the coast. You can learn about them here: https://frinjcoffee.com/
While I haven't visited the farms, I look forward to exploring them someday. I visited Kona Coffee a few years back and would love to learn about the differences between growing in the islands versus here on the mainland. Hope this helps!