5-min read There is marketing that is taught in academia and practiced in the corporate world, and then there is the marketing espoused by startup insiders and early stage venturers. This is a summary and extension of a conversation with a founder about reconciling contradictions in modern marketing theory and methodologies.
TL;DR on growing a brand
TL;DR on growing a brand
TL;DR on growing a brand
5-min read There is marketing that is taught in academia and practiced in the corporate world, and then there is the marketing espoused by startup insiders and early stage venturers. This is a summary and extension of a conversation with a founder about reconciling contradictions in modern marketing theory and methodologies.