Zero Foodprint uses a circular economy model where participating food businesses contribute a small portion of sales which is then used to fund grants to farms to take on more regenerative practices. I think organic has proven that sourcing alone isn't enough to transition acres, we need more funding options specifically for practice implementation
I feel like I've seen some regenerative products from small brands in high end stores, but I've yet to see anything from @GeneralMills or @Pepsi with a regenerative claim. I think you are spot on with what you wrote: "I don't think we have a consumer problem or a hard-headed farmer problem. I think we have an economic model problem...we cannot subsidize our way to scale in this movement."
I'm close to a lot of small brands that are ROC certified. Many reach out to me desperate to find more suppliers. Some have Bronze or Silver level Certificates, which means they use mass balance weighting (tiered scale of a mix % regenerative ingredients) because availability is so scarce. Big Food is very public about funding regenerative agriculture but we are ways away from ROC Cheerios. Thanks for your comment.
Zero Foodprint uses a circular economy model where participating food businesses contribute a small portion of sales which is then used to fund grants to farms to take on more regenerative practices. I think organic has proven that sourcing alone isn't enough to transition acres, we need more funding options specifically for practice implementation
Thanks Alana I will check it out and share with my clients
I feel like I've seen some regenerative products from small brands in high end stores, but I've yet to see anything from @GeneralMills or @Pepsi with a regenerative claim. I think you are spot on with what you wrote: "I don't think we have a consumer problem or a hard-headed farmer problem. I think we have an economic model problem...we cannot subsidize our way to scale in this movement."
I'm close to a lot of small brands that are ROC certified. Many reach out to me desperate to find more suppliers. Some have Bronze or Silver level Certificates, which means they use mass balance weighting (tiered scale of a mix % regenerative ingredients) because availability is so scarce. Big Food is very public about funding regenerative agriculture but we are ways away from ROC Cheerios. Thanks for your comment.