1-min read No one cares about your product. Better to hear this now than lose out on an investor pitch or buyer meeting and not know why. I see it again and again; innovators and owners are too product-focused. All the benefits and features of your bars, how amazing it tastes, the nutritional statement, etc., only matter if you have an audience that cares. Within that target audience, you need consumers who are willing to part with their money. They are not going to spend money on a product that is good, they are going to spend money on a product that fulfills a need.