3-min read Last week, I made the distinction that premium/natural food startups in the period around 2008 (Great Recession period) faced different challenges in growing their brands compared to those in today’s post-Covid downturn. Back in 2008, premium priced products overall suffered declining sales along with all of food. Many brands shuttered. The brands that did succeed were the exception to the trend, marketing narrowly to the high-income natural foods shopper.
How to recession-proof your brand
How to recession-proof your brand
How to recession-proof your brand
3-min read Last week, I made the distinction that premium/natural food startups in the period around 2008 (Great Recession period) faced different challenges in growing their brands compared to those in today’s post-Covid downturn. Back in 2008, premium priced products overall suffered declining sales along with all of food. Many brands shuttered. The brands that did succeed were the exception to the trend, marketing narrowly to the high-income natural foods shopper.