3-min read Making a carbon neutral claim these days seems absolutely wrought with peril. Why? because you can qualify as carbon neutral by just purchasing credits, and consumers are quickly deciding that’s not enough. For brands making raw material purchasing decisions with carbon neutrality in mind, it’s become a real conundrum, seeing how most of the companies who are “carbon neutral” are only so because of credits.
How are you tracking on Net Zero?
How are you tracking on Net Zero?
How are you tracking on Net Zero?
3-min read Making a carbon neutral claim these days seems absolutely wrought with peril. Why? because you can qualify as carbon neutral by just purchasing credits, and consumers are quickly deciding that’s not enough. For brands making raw material purchasing decisions with carbon neutrality in mind, it’s become a real conundrum, seeing how most of the companies who are “carbon neutral” are only so because of credits.