3-min read True Story: A founder pitched a value-added ag producer on a number of innovative products across various food categories (center of the store, dairy case, deli), all of which the key ingredient would be potentially supplied by the ag entity. The ag entity only considered the risk/reward of incremental ingredient sales. Missing in their due diligence was assessing founder ability and market need.
How Ag should look at CPG startups
How Ag should look at CPG startups
How Ag should look at CPG startups
3-min read True Story: A founder pitched a value-added ag producer on a number of innovative products across various food categories (center of the store, dairy case, deli), all of which the key ingredient would be potentially supplied by the ag entity. The ag entity only considered the risk/reward of incremental ingredient sales. Missing in their due diligence was assessing founder ability and market need.