2-min read I talk a lot about consumer need-states and have emphasized that you need to be solving a real problem to have a successful brand. So, a lot of you go out there and talk to consumers. The problem is, consumers lie. It’s not intentional – it’s because you are talking to them all wrong. I can help.
Consumers lie
Consumers lie
Consumers lie
2-min read I talk a lot about consumer need-states and have emphasized that you need to be solving a real problem to have a successful brand. So, a lot of you go out there and talk to consumers. The problem is, consumers lie. It’s not intentional – it’s because you are talking to them all wrong. I can help.