The Business of Food by Jennifer Barney How to grow your D2C 2-min read I said to wait on selling into retail until you’re ready. Grow an audience first. Many of you argue that your products need to be seen – that you lack awareness – and getting on retail shelves will solve that. What I will tell you is retail is not the place to build an audience. It is the place to drive trial once you’ve gained an audience and mastered the retail game.
How to grow your D2C audience
How to grow your D2C audience
How to grow your D2C audience
The Business of Food by Jennifer Barney How to grow your D2C 2-min read I said to wait on selling into retail until you’re ready. Grow an audience first. Many of you argue that your products need to be seen – that you lack awareness – and getting on retail shelves will solve that. What I will tell you is retail is not the place to build an audience. It is the place to drive trial once you’ve gained an audience and mastered the retail game.