The Business of Food by Jennifer Barney When should your D2C brand enter Retail? 2-min read Unless you have a ton of money, it’s best to wait. Go-to-market strategies differ, but for the vast majority of you (non-frozen brands), retail can wait. I’m not talking about a few stores in your town that you supply direct. I’m talking about delaying regional and national accounts. Sure, Walmart and Save Mart are more than excited to bring you in. But they don’t vet brands that are immature and unable to support retail. They’ll throw you on the shelf to see what happens. If you’re not ready, it can kill your biz.
When should your D2C brand enter Retail?
When should your D2C brand enter Retail?
When should your D2C brand enter Retail?
The Business of Food by Jennifer Barney When should your D2C brand enter Retail? 2-min read Unless you have a ton of money, it’s best to wait. Go-to-market strategies differ, but for the vast majority of you (non-frozen brands), retail can wait. I’m not talking about a few stores in your town that you supply direct. I’m talking about delaying regional and national accounts. Sure, Walmart and Save Mart are more than excited to bring you in. But they don’t vet brands that are immature and unable to support retail. They’ll throw you on the shelf to see what happens. If you’re not ready, it can kill your biz.