The Business of Food by Jennifer Barney Can Your Brand Survive You? 1-min read It was 2010 and my plane was taxiing from Austin Texas. I was returning home from the Whole Foods Global offices where Barney Butter had been accepted nationally! Feeling good in economy class, I received an email that I’ll never forget. Another retailer offered to feature Barney Butter on an end cap display with signage in all of their stores. If we wanted to participate they needed hi-res photography and long form copy, pronto. Like, while I’d still be in the air.
Can Your Brand Survive You?
Can Your Brand Survive You?
Can Your Brand Survive You?
The Business of Food by Jennifer Barney Can Your Brand Survive You? 1-min read It was 2010 and my plane was taxiing from Austin Texas. I was returning home from the Whole Foods Global offices where Barney Butter had been accepted nationally! Feeling good in economy class, I received an email that I’ll never forget. Another retailer offered to feature Barney Butter on an end cap display with signage in all of their stores. If we wanted to participate they needed hi-res photography and long form copy, pronto. Like, while I’d still be in the air.