The Business of Food by Jennifer Barney Ag Growth Beyond the Core 3-min read Your organization has bold plans. You’ll introduce new ingredients and develop new distribution channels to meet the needs of emerging products. Many ag producers want to move into higher-value processing and are willing to make the capital investment if given strong end-market customers—big players willing to enter long-term contracts. But as middlemen and end-users vertically integrate downstream, these opportunities are harder to come by. Take multinational ingredient supplier Olam’s acquisition of Hughson Nut last year. The acquisition was said to enable the company to provide an integrated offering across the almond value chain, and direct participation in the primary and ingredient processing space. How does ag compete?
Ag Growth Beyond the Core
Ag Growth Beyond the Core
Ag Growth Beyond the Core
The Business of Food by Jennifer Barney Ag Growth Beyond the Core 3-min read Your organization has bold plans. You’ll introduce new ingredients and develop new distribution channels to meet the needs of emerging products. Many ag producers want to move into higher-value processing and are willing to make the capital investment if given strong end-market customers—big players willing to enter long-term contracts. But as middlemen and end-users vertically integrate downstream, these opportunities are harder to come by. Take multinational ingredient supplier Olam’s acquisition of Hughson Nut last year. The acquisition was said to enable the company to provide an integrated offering across the almond value chain, and direct participation in the primary and ingredient processing space. How does ag compete?