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Melissa Bermudez's avatar

Hi Jennifer! Thanks for all your helpful content here. Thought of you recently when reading a few think pieces about packaging that "panders" to millennials with disposable income (e.g. Fishwife, Tom's recent rebrand, lots of RTE oatmeal...and all the creator brands you included here). Most of what I've read has been more from a culture writing perspective, and I'd really welcome your thoughts here as someone actually in the CPG industry! Let me know what you think:

https://maryahamin.substack.com/p/why-does-everything-look-infantilized

https://www.grubstreet.com/2023/01/why-every-shoppy-shop-looks-exactly-the-same.html

https://www.blackbirdspyplane.com/p/affluent-millennial-awesomesauce-packaging-whos-still-buying-this?r=9oeex

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