Put your money where your mouth is
The Business of Food
by Jennifer Barney
Put your money where your mouth is
2-min read
Last week, we talked about brands who can increase their first-party data by building up their thought leader status through the creation of informed, engaging content that ultimately drives consumers to the brand website.
The hard part is writing
Everything I’ve mentioned in the last two posts so far is not the hard part. The hard part is writing. I can tell you from personal experience, you’re not as good of a writer as you think you are. But even if you are incredible, consistently putting out content – weekly is best – is like keeping to your New Year’s diet: really really hard.
Hire out subject matter experts to write your content for you
Almost every week, I think about quitting this newsletter. Don’t get me wrong, I love talking to you, but it’s a lot of work to put out content that I think is worthy of your time. If I had someone else to write this stuff for me it’d be a huge load-off.
Brands are not being inauthentic by hiring writers. The key is to find and manage experts in the field and subject matter you play in. There are agencies that can help with this.
I recently learned of Growth Machine that can do any and all parts of SEO, content creation and management for you. They work in the CPG space and understand your needs.
Here’s what their full suite of services provides:
1. Source and manage subject matter expert writers
2. Create content topic strategy
3. Editorial review
4. Link building
5. Keyword research
6. Publishing
Investing in thought-leadership content marketing is not a meager investment, but one that is sure to pay off.
All my best,
Jennifer
Who owns farming data?
You can now own a John Deere autonomous tractor but will you own the data it collects on your farm? John Deere’s privacy and data policy says it can share the data about farmers’ activities that its software collects with “outside parties” in certain circumstances - VOX
I'd love to hear from you - get in touch at jennifer@3rdandbroadway.com