2022 In Review
As 2022 fades into history, let’s look back at the trends that impacted your food business.
Regenerative went from wha? to buzzy and it’s not going away
If you grow crops, raise animals, process or package any food – here’s why regenerative should be on your radar. Consumers want good tasting food that they can feel good about, and that includes ethical animal products. Being organic is not enough.
Everyone made a Net Zero promise
A lot of pledges to reduce emissions by some future date were announced this year. Here’s a look into what that means and what it doesn’t.
Marketing is hard
Finding good talent in 2022 got harder. What are the signs that your first Head of Marketing big shot hire will work out? And how to think about classic marketing methodologies for your startup.
Demands on farming practices
What we farm and the way we farm is under scrutiny. 2022 was a year of demands from manufactures, investors, consumers and activists. It wouldn’t be the first time agricultural landscapes change because of trends.
Year of Recalls
From baby formula to lentil crumbles, we’ve had more than a fair share of food safety hazards this year. Fostering a culture of quality is needed in food. The FDA isn’t helping. We saw plenty of bad examples on the handling of food borne illness outbreaks.
Privacy Sets In
We had to learn how to reach consumers differently when we lost the ability to track.
Innovation can mean a lot of things
There’s not that much that’s new, yet innovation is everywhere. Know where you stand.
And of course, The Recession
What it means for premium brands, and the consolidation of big retailer Kroger with Safeway/Albertsons is a symptom that isn’t all bad news.
Happy Holidays to you and yours, and as always, thanks for reading.
All my best,
Jennifer